Belladonna Beauty is a fictional skincare brand project focused on designing a complete brand identity from the ground up. The project explores a refined whimsy-goth aesthetic through logo design, color palette, typography, packaging, and overall visual direction. Emphasis is placed on creating a cohesive and atmospheric brand world through intentional design choices and visual storytelling. This project showcases the process of building a distinctive skincare brand by uniting concept, aesthetics, and design into a clear, memorable identity.
The following designs present a cohesive collection developed under the Belladonna Beauty umbrella, including a shampoo and conditioner set, a body bar, and a complete skincare routine. Each product was thoughtfully designed to align with the brand’s visual identity, ensuring consistency across packaging, labeling, and overall presentation while maintaining a unified, atmospheric aesthetic.
This series of business cards was designed to tell the story of The Twelve Dancing Princesses, intended to be handed out at the opening of the store as a collectible, narrative-driven experience. Each card contributes to the unfolding story while also featuring the store’s address, blending practical information with immersive storytelling. The final card in the series is a traditional executive business card, created for use by company leadership and designed to align with the broader brand identity while remaining refined and professional.
